"Cascade: collective thirst" 27 ft H made from 85K post-consumer can-tabs.

"Cascade: collective thirst" 27 ft H made from 85K post-consumer can-tabs.

description

While advertisers continue to divine our innermost truths, beverage advertisements endeavor to manipulate our consumer decisions with enticing promises. Adult humans only require water to satisfy thirst, but we continually purchase and consume their alcohol and energy beverages in great numbers because we are conditioned to believe in the dubious magic of how these drinks might transform us.

"Cascade: collective thirst" 27 ft H made from 85K post-consumer can-tabs.

Virginia Fleck
by Virginia Fleck
media: installation and sculpture
year: 2018
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tags: climate change , consumption & consumerism , extraction & mining , recycling , waste , water , activism , upcycling

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