The perfect world

The perfect world

description

The video leads the viewer to reflect on the issues of social and environmental sustainability; the leitmotif is a carousel that turns slowly, a metaphor for hectic life and change, but also for vanity and madness; flashing writings invite the viewer to play, imagining a “perfect world” while quick images of other fairgrounds follow one another, accompanied by electronic music. The messages actually become more and more ironic and invite to a greater waste of resources and blind faith in consumerism and technology. The initial game turns out to be, through a progressive displacement effect, a critique of the society of waste and consumption. The music is very playful and captivating, almost hypnotic. The video was shot in different locations between Italy and China in 2019 and 2020.